How do we use your information?
Your information allows us to fulfil any orders you place with us, update you on the progress of your orders and assist with any future customer service queries.
We would also love to keep you up to date with our favourite products, exciting new ranges and unmissable offers we think will be of interest, by contacting you by post and using your email address to send you our email newsletters, communications via social media and any similar internet-based communications as they become available.
If you have already received our marketing communications, we’ll continue to send you these unless we think you are no longer interested in hearing from us or you ask us to stop. We hope you enjoy hearing from us just as much as we enjoy putting our updates together, and we promise never to bombard you with too many communications.
We may use your information, including details of your Furnished With Style Limited purchases, how you choose to interact with us, your recent Furnished With Style Limited website browser history and geographic information, to help us decide what we talk to you about and when. If you receive our email marketing communications, for example, we use a tracking pixel to identify email opens, which helps us to keep our email mailing list up to date by highlighting any customers who for whatever reason have not opened one of our emails for a long time. We may also use your information to create profiles of, for example, our most loyal customers, or to identify key interest groups, for example, those of you who appear to love to cook and bake. Ultimately, we want to make sure that our marketing communications and offers are always relevant and interesting and this information will really help us achieve just that. Your information also helps us to tailor our advertising to those people who we think will really enjoy shopping with us too.
There are some communications that you’d always expect to receive from us, whatever your marketing preferences – for example, order confirmations by email if you have shopped with us online, or important order or customer service updates.
We employ the services of other companies to support our business for specific functions, for example dispatching orders (using nominated parcel carriers); processing payments (using nominated payment providers); despatching Furnished With Style Limited marketing communications (using a small number of postal and digital communications service providers); and validating and analysing our customer data, including potentially updating addresses if customers have moved house (using a small number of nominated data specialists). If you order products from our website that are highlighted as will be despatched directly from our suppliers, we’ll securely transfer your details to these suppliers so that they can fulfil your orders. For certain purchases, we may need to verify your identity with a trusted third party for fraud prevention and age verification purposes, in order to protect your interests and fulfil our legal obligations.
To deliver our products and services to you, we may need to transfer your data outside of the European Economic Area (EEA), for example, if you are requesting delivery overseas or our service provider is based outside the UK or EEA.
All third-party service providers we work with are carefully vetted and highly trusted by us, and your data is protected by Furnished With Style Limited’s stringent security and confidentiality measures as well as applicable data protection laws. We only provide our service providers with the data that they require in order to perform the services that we have employed them to do – they will never use your data for any other purposes.
Unless otherwise stated, our processing of your personal data, as summarised in this notice, is in pursuit of our legitimate business interests as a trusted retailer, committed to providing you with the very best shopping experience.
We will not retain your data for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of data, however, the longest we will normally hold your data is 4 years. Everything you buy from Furnished With Style Limited comes with a 3-year guarantee, so we like to hold on to the detail of your orders long enough so we can easily help with any queries you may have.
Your rights regarding your personal data
If you receive our postal or email-based marketing communications, you can choose to opt-out at any time, and without any fuss or delay – simply email or write to us. Alternatively, you can update the settings in your online account if you have set one up or click on the unsubscribe link that appears in every one of our email newsletters. Please note that you may continue to receive our communications for a short period after changing your preferences while our systems are fully updated.
You also have the right to:
- Ask that we correct or update any personal information that is incomplete, inaccurate or out of date.
- Ask that we erase your personal data from our systems.
- Ask that we stop processing your data or restrict processing where we haven’t compelling legitimate grounds which override your interests, rights and freedoms.
- Request access to the personal information we hold about you.
- Object to us profiling your data, where we haven’t compelling legitimate grounds which override your interests, rights and freedoms.
- Request that any data provided by you in the context of actively consenting to some form of processing, be returned to you or transferred to another company in electronic form.
- Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK – please see below for more information.
- If you would like to exercise any of these rights, please get in touch with us using the link below. Please note that we may ask for proof of identity before providing or updating any personal information we hold about you and if we have a legitimate reason as to why we are unable to fulfil any requests, we will always explain the reasons why.
How to contact us
Our Data Protection Officer is always happy to help and answer any questions you have about our Privacy Promise. Simply write to them at Furnished With Style Limited, 18 Chorley Central Business Park, Chorley, Lancashire, PR6 0BL. If you have any reason for concern, please contact us in the first instance and we will do our utmost to resolve the matter to your complete satisfaction. Alternatively, you can report a concern to the Information Commissioner’s Office (ICO).